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Michael Leon Freilich (1912-1975) established the Roko Gallery in 1946 at 51 Greenwich Avenue where it remained until the mid-1950s. Over its 32 year history, the gallery featured the paintings and sculptures of young, new artists, most living in New York City, through solo exhibitions, group shows, and sales. The gallery then made a series of moves, first to 925 Madison Avenue, then to 867 Madison Avenue, and finally back to Greenwich Village at 90 East 10st Street in 1970. In 1974, Michael Freilich became ill and the daily gallery operations were taken over by artist Lloyd Lózes Goff. Freilich passed away in February 1975; Cynthia Bernardi and Manu Sassoonian bought the gallery and became co-directors in the spring of 1975. The gallery closed in 1978, leaving open an annex on 816 Broadway.